Frequently asked questions about ELO.

What is ELO?

ELO builds technology, intelligence tools and operational systems that help communities grow through participation rather than constant paid acquisition.

What is Community Critical Mass?

The point where community activity starts creating self-reinforcing growth. Members recruit, retain, advocate and create value independently.

Who is ELO built for?

Game studios and publishers, brands, agencies, and community-driven organisations.

What is Lumen?

Lumen is ELO's intelligence layer. It analyses participation patterns, sentiment and community behaviour to identify what drives growth and where risks emerge.

Can ELO manage communities directly?

Yes — through ELO Agency, using the same systems and intelligence layer.

Do I need to use all ELO products?

No. Products operate independently or as a connected system.

How do I get started?

Request a conversation with ELO to identify where your community systems, operations or intelligence gaps exist.